Pro Football Focus is a football data company that serves fans with fantasy and betting tools, and teams with premium data and analytics.
Most design choices had been made when i joined the project. Below is a peak into my process of creating brand voice guidance, how we found the sweet spot between complex data and football fandom at PFF, and how the full guideline came together to influence the work you see today.
CD: Dave Dundas
ACD, CW: Tom Sabiel
AD: Charles Miller
Design: Seth Reese, Ian Wolf