Creative Director / Writer

About

Creative Director / Writer

 

Creative with 15+ years of experience, 5+ in leading teams. I’ve established voice and design guidelines for iconic brands, written everything from social copy to commercial scripts, led teams through brand and web launches/redesigns, launched products, developed efficient creative workflow systems, and directed both photo and video shoots.

I’m a strategic creative without an ego. I take pride in developing talent, leading by example, and instilling a focused, upbeat team culture. Let’s create.  

 
 
 

— Experience —

Pro Football Focus (PFF)
Associate Creative Director
PDX 2025
Brands: PFF (B2C and B2B)

Dreyer’s Grand Ice Cream
Creative Director
PDX 2020-2024
Brands: Haagen-Dazs, Drumstick, Outshine, OREO, Skinny Cow, Dreyer’s/Edy’s, KitKat, Crunch, IceCream.com

Freelance
Senior Copywriter
PDX 2019-2020
Brands: Haagen-Dazs, Drumstick, Outshine, OREO, Skinny Cow, Dreyer’s/Edy’s, RUNA, Thomas Felice, JOURNI (Cambia)

TheLab
Copywriter
NYC 2018-2019
Brands: Disney Vacation Club, Stearns & Foster, DevaCurl

Universal McCann
Copywriter
NYC 2017-2018
Brands: Hershey, FitBit, BMW, Coach, McCormick

Taylor
Copywriter
NYC 2015-2017
Brands: Captain Morgan, Jordan, Stearns & Foster, Van Heusen, Capital One, Tide, P&G

M80 (GroupM)
Associate Copywriter
NYC 2013-2015
Brands: Jose Cuervo, Sam’s Club, Almay, Bayer

 

 
 

— Skills —

Brand Guidelines
Writing
Voice Development
Web Design
Creative Strategy
Creative Direction
Scripts
Social Media
Prompt Engineering
Concept Development

— Programs —

Figma
Adobe Photoshop
Adobe Experience Manager

— Education —

University of Oregon
Journalism/Advertising



— Connect —

tom.sabiel@gmail.com
925.200.4961
LinkedIn