To kick off a company-wide tonal shift at PFF, I wrote the script for an all-company hype film. It started as a brand-guideline recap and grew into a statement of who PFF is and where the brand is heading. We partnered with Made Good Company, and provided creative direction so visuals and voice stayed in lockstep. I found a voice actor that matched our tone. The film opened the in-person all-hands in Cincinnati and lit up the room before the COO took the stage.
CD: Dave Dundas
ACD/CW: Tom Sabiel
Production: Made Good Company
