Tom Sabiel

Tide Pods - Small But Powerful

Tide wanted to make an impact during Super Bowl 50 on social. So we organized a group of "Small But Powerful" athletes to tell their underdog story and tag in a fellow undersized/underestimated competitor. We wrote scripts for 10 athletes, who posted to both Facebook and Twitter throughout Super Bowl Sunday.

The result was over 23 million views between the two platforms, with 56 million social impressions, 350,000 comments, likes, shares and RTs.

Below are the videos I played the biggest role in creating.