Resume
Experience
Copywriter
thelab - NYC
Oct 2018 - July 2019
Created magic across digital, social, email, direct mail, in-park posters and brochures.
Brands: Disney Vacation Club, Stearns & Foster
Copywriter
Universal McCann - NYC
June 2017 - Sept 2018
Revolutionized the digital banner game, one programmatic campaign at a time. Part of the upstart UM Addressable Content Engine (ACE) team, within UM Studios.
Brands: Hershey, Fitbit, BMW, Coach, McCormick, Maui Moisture, H&M
Copywriter
Taylor - NYC
Sept 2015 - March 2017
Scripted creative and social content across multiple accounts. Projects often involved professional athletes, leading to much improved trash talk.
Brands: Captain Morgan, Stearns & Foster, Jordan, Tide, Van Heusen, P&G, AllState, Capital One, IZOD, Smirnoff
Senior Associate, Copywriter
M80 (GroupM) - NYC
June 2013 - Sept 2015
Created social content for Jose Cuervo, instigating (responsible?) drinking, Sam’s Club, asking fans to buy in bulk, Almay, evoking confidence in women, and Strayer, selling online education as the key to success.
Brands: Jose Cuervo, Sam's Club, Almay, Bayer
Freelance Community Manager
Sopexa USA - NYC
Jan 2013 - June 2013
Lead writer and community manager, jumping through hoops for agricultural sub-departments of the French government. With almost no budget, I honed my photography skills while learning to cook with shallots and truffle oil.
Brands: Wines of France, Cheeses of France, French Food and Beverages
Copywriter Intern
The Concept Farm - NYC
June 2012 - Aug 2012
Lead writer on UNFCU print and digital campaigns, solidifying my affinity for financial services. Wrote radio and in-store spots for Century 21 Department Store, along with a social sweepstakes.
Brands: C21, UNFCU, espnW, Univision Deportes, James Patterson, Beers of Mexico
Junior Copywriter
dc3 Creates - NYC
March 2011 - Dec 2011
Lead copywriter on Schoolit. Wrote a Lord & Taylor spot that was broadcast on TaxiTV. You probably saw it on mute.
Brands: Lord & Taylor, Schoolit, Long Island Plastic Surgery Group
Education
University of Oregon
BS Journalism - Advertising - Eugene, OR
September 2006 - June 2010
Interests
Basketball. Travel. Creating Websites. Miniature terrariums. Craft beers. Mimicking "Chopped" from my kitchen.