Stearns & Foster - Video, Digital, Social
ACD: Brianna Bishop CW: Tom Sabiel
REDESIGN YOUR RETREAT 2.0
Year one of the partnership between Stearns & Foster and Jonathan Scott went so well, they asked us come back for a second round. This time, we were to focus on more in-depth design tips and movement within each video. For me, that meant digging deeper to learn the finer points of interior design.
Similar to the first year, scripts were written based off a few bullet points that alluded to elements making up each room design.
TV
The below video was featured on HGTV, helping viewers learn to design like a pro with Stearns & Foster at the center.
Digital / Social
We delved into design aspects that help bridge the gap from spring to summer, and fall to winter, as well as the impact of design on an overall space.
Display
The program was spread to HGTV.com, with various banners promoting the campaign.
Social
The campaign was spread across Stearns & Foster and Jonathan Scott social channels, and will continue to roll out through Labor Day 2017. We added subtitles to engage an audience that watches videos in-feed on mute.
