Stearns & Foster - Video, Social

ACD: Brianna Bishop   AD: Alexandra Ditullio   CW: Tom Sabiel

Redesign Your Retreat

Stearns & Foster is a luxurious mattress brand, but was in need of exposure. That's why we teamed up with HGTV star Jonathan Scott to design three bedrooms influenced by the Stearns & Foster mattress portfolio. The bedroom designs — Edgy Glam, Mid-Century Modern, and Transitional — were our basis for providing tips and decoration inspiration to our audience, while placing emphasis on a high-quality mattress to anchor each space.

Scripts were written based off a few bullet points alluding to the elements that would make up the room design.

 

Social

The videos were supported by still photography throughout the campaign, creating excitement around upcoming room designs as well as a sweepstakes.