Tom Sabiel

Scale Super Bowl Memories

Ahead of Super Bowl 50, P&G wanted to incorporate Scale (group of brands that include Old Spice, Head & Shoulders and Gillette) brand messaging into real stories from NFL legends who had previously played in (and won) a Super Bowl. It just so happened, all participants had played for the Pittsburgh Steelers.

With a few notes from the players themselves, we created a scripted video series that explored some of their greatest Super Bowl memories, and had them post the content to their social channels.