Captain Morgan #Under35POTUS - Print, Video, Digital, Social, Petition

ECD: Sam Saunders   ACD: Brianna Bishop   AD: Hayley Woodle   CW: Tom Sabiel

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Captain Morgan - #Under35POTUS

Captain Morgan wanted to enter the political conversation to empower their target demographic during the election.

Millennials have been at the forefront of change throughout the world. The brand wanted to show support for their biggest fans by creating a conversation around the presidential age requirement, which prevents anyone taking office before turning 35 years of age.

So we started a petition, explained the stance, and allowed millennials to discuss why The Constitution should / should not be amended.

Social

To drive signatures for the petition, we relied heavily on social imagery and video. Below are a few pieces used to bring awareness to the campaign.