Stearns & Foster - Video, Social
ACD: Brianna Bishop AD: Alexandra Ditullio CW: Tom Sabiel
Redesign Your Retreat
Stearns & Foster is a luxurious mattress brand, but was in need of exposure. That's why we teamed up with HGTV star Jonathan Scott to design three bedrooms influenced by the Stearns & Foster mattress portfolio. The bedroom designs — Edgy Glam, Mid-Century Modern, and Transitional — were our basis for providing tips and decoration inspiration to our audience, while placing emphasis on a high-quality mattress to anchor each space.
Scripts were written based off a few bullet points alluding to the elements that would make up the room design.
Social
The videos were supported by still photography throughout the campaign, creating excitement around upcoming room designs as well as a sweepstakes.